ML Marketing Mix Challenge (Individual OR Team Performance Event)  


This event will be an individual or team presentation event, with teams of two to three members. Members will create a marketing plan for a product/service that includes integration of the five Ps of the marketing mix with promotional materials as part of the presentation.



Each Middle-Level chapter may enter members who are on record in the FBLA-PBL Online Membership System as having paid dues by the officially published deadline for the current school year.



Create a new product or service that to your knowledge does not currently exist. The product must be realistic. Your challenge is to develop a marketing mix strategy for this product using the five Ps of Marketing.

The presentation must include the following:

• Product: Name of your product or service. Give a description of what it is, what it does, and how it is packaged.

• Price: How much will your product cost? Why are you pricing it the way you are?

• Place: Where are you geographically going to sell your product? What type of stores/businesses will sell or provide it?

• Promotion: What advertising methods will you use to reach your target market? Where will you advertise? Will you offer any discounts, coupons, BOGOs etc.? What are they?

• People: Who is your target market? Include all components of demographics, psychographics, and geographics.



• Visual aids (electronic, printed, etc.) and samples specifically related to the project may be used in the presentation; however, no items may be left with the judges.

• Internet access will not be provided.

• Projectors will not be provided and cannot be used. If choosing to use laptops/devices, competitors will present directly from their device.

• Comply with state and federal copyright laws.


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